THE PROBLEM
You shouldn't have to micro manage
the suppliers you brought in to lighten the load.
But that's often what happens.
Freelancers can give you flexible, low-cost capacity but often require endless handholding. Like dating without the liking.
Ad agencies are cool, have loads of awards and enter every meeting with suave and people in copious supply. Probably not your crowd if you rate speed of execution.
And then there's the highly skilled in-house hire. A generally great idea, unless your CFO dislikes expensive marketing teams.
The joys of resourcing marketing. There is an easier way though.
Imagine minimal input at an affordable fee for assets that perform like they've been created in-house. That's the Word & Smyth way.
WHAT WE DO
We add capacity in three ways.
How We Work
1 / A retained team, for less than a mid-weight hire
We predominantly work with clients on a monthly retainer, giving us the headroom to invest beyond the work itself: learning your brand, your market, your people and how you work. Just like a great in-house hire, the longer we work with you, the deeper that knowledge becomes. And the more you have the assurance that we can get on with whatever you throw at us.
2 / Your contact is a senior marketing professional
At Word & Smyth, every client is allocated a Strategy Partner: a senior marketing professional who brings ideas that are rooted in the practical world of marketing, while also working in and on your project to ensure that what was promised is what gets delivered.
3 / Minimal input, exceptional outcomes
You got us in to lighten the load. So we take responsibility for the work from brief to finished asset, bringing the right people together and managing the process behind the scenes. You stay involved where your input counts, without having to chase multiple suppliers or oversee every detail.
ABOUT
Experience you can trust
I'm Sandra Pretorius, founder of Word & Smyth, a former CMO and a CIM Fellow. Before starting the Word & Smyth studio, I spent more than 20 years in marketing and advertising, including leading marketing teams inside B2B technology businesses.
Launching new websites and products, running a constant stream of lead generation and brand campaigns, building teams and managing suppliers, while also driving revenue and relentlessly presenting and defending the numbers in board and investor meetings… it's all been part of my world.
So when I started Word & Smyth, the aim was to build the external dream team I needed most when I was running marketing departments myself:
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senior enough to understand the bigger marketing performance picture.
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skilled enough that I could trust them completely with the work and the deadlines and not have to worry about one more thing to manage.
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invested enough, so that my team's goals were their goals.
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And here we are after all these years - adding content and creative capacity to marketing teams at a performance level they never expected.
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