THE CHALLENGE
You shouldn't have to micro manage
the suppliers you brought in to lighten the load.
But that's often what happens.
Freelancers can give you flexible, low-cost capacity but often require endless handholding. Like dating without the liking.
Ad agencies are cool, have loads of awards and enter every meeting with suave and people in copious supply. Probably not your crowd if you rate speed of execution.
And then there's the highly skilled in-house hire. A generally great idea, unless your CFO dislikes expensive marketing teams.
The joys of resourcing marketing. There is an easier way though.
Imagine minimal input at an affordable fee for assets that perform like they've been created in-house. That's the Word & Smyth way.
WHAT WE DO
We add capacity in three ways.
What makes
Word & Smyth support so exceptional?
1 / A retained team, for less than a mid-weight hire
We predominantly work with clients on a monthly retainer, giving us the headroom to invest beyond the work itself: learning your brand, your market, your people and how you work. Just like a great in-house hire, the longer we work with you, the deeper that knowledge becomes. And the more you have the assurance that we can get on with whatever you throw at us.
2 / Your contact is a senior marketing professional
At Word & Smyth, every client is allocated a Strategy Partner: a senior marketing professional who brings ideas that are rooted in the practical world of marketing, while also working in and on your project to ensure that what was promised is what gets delivered.
3 / Minimal input, exceptional outcomes
You got us in to lighten the load. So we take responsibility for the work from brief to finished asset, bringing the right people together and managing the process behind the scenes. You stay involved where your input counts, without having to chase multiple suppliers or oversee every detail.
Production Spotlight
ABOUT THE FOUNDER
Experience you can trust
I'm Sandra Pretorius, a former Chief Marketing Officer and a Fellow of the Chartered Institute of Marketing – in other words, a fellow marketeer who truly understands the opportunities and challenges inherent in marketing as a function.
Before starting the Word & Smyth studio, I spent more than 20 years in marketing and advertising roles, including leading marketing teams in the fast-paced world of private equity-owned technology businesses.
From launching new websites and products to overseeing a constant stream of lead generation and brand campaigns, building teams, managing suppliers and delivering against revenue targets... I've been responsible for it all.
When I started Word & Smyth, the aim was simple: to build the external dream team I had always wanted as a marketing leader. A team of people who were:
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Senior enough to understand the bigger picture of marketing performance.
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Skilled enough that I could trust them completely with the work and, importantly, the deadlines.
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Invested enough to make my team's goals their own.
And here we are, all these years later, adding content and creative capacity to marketing teams and delivering at a level they never expected.
LET'S CONNECT VIA LINKEDIN
If 'source a provider' lives somewhere on a sticky note...
...then this is your sign to finally tick the box and get it done. Because outstanding support for all your marketing goals has never been this quick and simple to secure. All it takes is that first conversation to explore the art of the possible.
