Research indicates that while CEOs' confidence in their CMOs is growing, their trust is declining. The reason is both surprising and fixable.
The Chief Marketing Officer role and its overall relevance has been quite the topic for debate lately: from having the lowest C-Suite tenure to dwindling degrees of trust from their most important stakeholder i.e. the CEO, the current zeitgeist seems to suggest that the CMO role might be losing its grip in the boardroom.
Not least due to the flurry of research findings quoted on social media and controversial headlines such as ‘The trouble with CMOs” and “Why CMOs never last” in popular business titles. It’s a frustrating narrative that’s undermining the work and the value that competent CMOs across the globe are delivering, and it needs addressing.
The full article was originally posted on Forbes.com. Read it here.
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