Why Marketing For Startups Is So Tough—And How To Solve It
Why do so many startups go bust, despite having an excellent product that can significantly improve life for their prospects? The answer...
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Sandra Pretorius
- Apr 16
- 1 min
The missing link in the CEO-CMO relationship
Research indicates that while CEOs' confidence in their CMOs is growing, their trust is declining. The reason is both surprising and...
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Sandra Pretorius
- Mar 18
- 2 min
Seeing greatness in good
“Perfection is the enemy of progress”. Said Winston Churchill, and a former CEO who frequently reminded me of it. Which brings me to the...
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Sandra Pretorius
- Feb 7
- 3 min
The psychology of buying new tech
Understanding what’s driving our decisions to try a new category and a new product or service. A few months ago, I was delivering a...
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