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Our Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit wordandsmyth.co.uk (the “site”).

PERSONAL INFORMATION WE COLLECT

When you visit wordandsmyth.co.uk, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the site, we gather information about the specific web pages or products you view, as well as the websites or search terms that referred you to the site. We also track how you interact with the site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, email, name, phone number, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about your browsing activity on the Site.

When we refer to “Personal Information” in this policy, we are referring to both Device Information and Order Information.

 

HOW DO WE COLLECT INFORMATION?

When you subscribe to our newsletter, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.

 

WHY WE COLLECT YOUR PERSONAL INFORMATION

We collect your personal data for one of the following purposes:

  • To manage communications between you and us

  • To provide you with information you have requested or which we may feel may be of interest to you

  • To ensure the safe operation of our website and to monitor the performance of our website

  • For marketing and advertising purposes. we may use information you provide to personalise (i) our communications to you; (ii) our website; and (iii) products or services for you, in accordance with our legitimate interests;

  • To monitor use of our websites and online services. We may use your information to help us check, improve and protect our products, content, services and websites, both online and offline, in accordance with our legitimate interests;

  • We may monitor any customer account to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, in accordance with applicable law and our legitimate interests;

  • We may use your information to invite you to take part in market research or surveys.

 

LAWFUL BASIS OF PROCESSING INFORMATION

We only collect and use personal information about you when the law allows us to. Most commonly, we use it where:

  • The data subject (you) has given consent to the processing activity taking place.

  • If the processing is necessary for compliance with a legal obligation to which the controller is subject

  • If the processing in necessary for the purpose of the legitimate interest pursed by us or our partners.

 

Where legitimate interest is identified as a lawful basis, we will undertake a legitimate interest assessment which is a three-part test covering:
The purpose test – to identify the legitimate interest
Necessity test – to consider if the processing is necessary for the purpose identified
Balancing test – considering the individual’s interests, rights or freedoms and whether these override the legitimate interests identified.

 

HOW DO WE STORE, USE, SHARE AND DISCLOSE YOUR PERSONAL INFORMATION?

Our company is hosted on the Wix.com platform. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.  

 

PRIVACY POLICY UPDATES

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

 

QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at hello@wordandsmyth.co.uk.

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